J.Osef Martinez is Inter Miami’s rising star forward. The Venezuela international and former Serie A player will fill the void left by the retirement of Gonzalo Higuain. The announcement will be made official in the next few hours.
of MLS 2018 MVP‘s signing to Miami makes sense from both a sports and marketing perspective.From a sports point of view, Martinez has a proven MLS He has scored 111 goals in 158 appearances for Atlanta United.
Why signatures make sense for marketing purposes
From a marketing perspective, Venezuela’s demographic is growing rapidly in 2000. floridaestimated to exceed 102,000 Venezuelan live. It is also estimated that 35% of the residents of Doral, one of Miami-Dade County’s most important cities, were born in the South American country.
As the franchise focuses on relocating to a new stadium in Miami, the goal of improving attendance and interest in home games, in particular, becomes one of its biggest crutches.
Inter Miami are supposed to ‘steal’ financially
From a financial point of view, this signing is also a win for Inter Miami. Martinez does not take one of the three Designated Player (DP) team location. This means the forward will earn up to $530,000 in salary each season, but will pull in additional money from Inter Miami’s TAM fund (Target Allocation Money), which is set at $2.7 million in 2023. may receive.
According to reports, once Atlanta Officially bought out his contract, his signing to Miami is announced.
intel miami Aiming to rebuild after notable retirement of DP players Blaise MatuidiWhen Gonzalo Higuain during the off-season. Martinez not occupying his DP slot is important to Miami’s efforts to secure dream acquisition Lionel his Messi.