Lionel Messi may not be officially an Inter Miami player yet, but an Adidas store in New York City’s Soho neighborhood has quickly made his image in the Inter Miami jersey available to people around the world. I put it up in front of me and displayed it conspicuously in the venue. save itself.
As of the evening of July 5, the store’s main window display features a large photo of Messi wearing Inter Miami’s No. 10 jersey, while a side screen says ‘The Impossible Comes’. Messi appeared with the slogan, then switched to Adidas. ‘s standard slogan is ‘Nothing is impossible’.
On the way home, I stopped by the Adidas flagship store in Soho. I think it’s fair to say that it would be especially strange if this deal wasn’t actually happening now. pic.twitter.com/4jjUiCNlwf
— Alexander Abnos (@AnAbnos) July 6, 2023
Inter Miami jerseys bearing Messi’s name and presumed number were not available for sale in Adidas stores or at Inter Miami’s home game at DRV PNK Stadium on 4 July.
A representative for Adidas North America did not respond to a request for comment when asked how Adidas could show Messi in an Inter Miami shirt without the deal being announced and finalized. . Adidas sponsors both MLS and Messi and has lifetime contracts with the sportswear companies.
The theme continued inside the Soho store, where the Inter Miami and Messi influences were clearly intended to be the first thing customers see after entering one of the two entrances. At one of his entrances, Inter Miami, Argentina and Messi his branded gear were lined up next to a sign reading ‘Bienvenido a Miami’. A collection of workout clothes is displayed just inside the other entrance. Other than the fact that the colors were just white, black and pink (the same colors as Inter Miami), it wouldn’t stand out.
Around one corner of the store, you’ll find an Adidas Messi-branded child-sized jersey with “Messi 10” in Inter Miami colors on the back of New York City FC, one of two in New York City. It was on the rack in front of the new home jersey. Local MLS teams (both teams had visible displays around the corner from one of Messi’s entrances).
Messi first announced his intention to join Inter Miami on June 7, before the deal was officially signed.Sources for multiple leagues and teams was told before The Athletic MLS and the commissioner were said to have been caught off guard by Messi’s announcement.
Due to the complex nature of the deal, it has not yet been officially announced. The deal includes a revenue-sharing clause with Apple, MLS’s media rights partner, structuring what is set to be the most expensive deal in MLS history. It also involves negotiating image and marketing rights, such as which company owns the rights to use Messi’s name and number 10 on various products.
(Photo: Alexander Avnos/ The Athletic)