When NBC won the U.S. broadcast rights to the Premier League in 2013, it couldn’t forgive the station for using the familiar American soccer trope to keep its $250 million deal from falling flat. I made it.
The deal featured the character of Ted Lasso, who debuted in a commercial promoting the League’s arrival on the network. The American football coach played by Jason Sudeikis is hired as the new head coach of the ‘Tottenham Hotspurs’ at a time when Brits had little respect for American involvement in football.
It was just a few years after the USMNT “beat” England 1-1 in the 2010 World Cup, but the USA hadn’t claimed that claim in world football. In 2016, Bob Bradley became the first American (real-life) head coach in the Premier League, and when he was fired three months later, the second-shortest tenure of any manager during the Premier League era at the time. A caricature of Ted Lasso of a fish out of water that felt justified at best.
In the UK, Saturday morning football panel and sketch show ‘Soccer AM’ saw one of the hosts adopt an American accent and stereotype with ‘Brad Bobley’ who went through a terrible training session for a team of actors. has been enhanced. Lasso was in line with British prejudices against Americans in football at the time, but served as a route for the wider US market to learn more about the beautiful game.
Bolstered by the gentle hand of NBC’s informative coverage, the Premier League has grown exponentially over the past two decades. In 2022, England’s Top Flight announced his new six-year rights deal with NBC worth $2.7 billion. Americans’ growing interest in football was certainly not hampered by the blockbuster early Ted Russo commercials or his Apple TV+ adaptation that became a cultural phenomenon in America.
Season 1 of the series aired in the summer of 2020 during the COVID-19 pandemic. It won the Peabody Award for “at a moment when the country really needs a model of inspiring tenderness, it offers something that perfectly counters the perpetual prevalence of toxic masculinity, on and off screen.” I did. Despite his departure from the downright absurdity portrayed in NBC’s commercials to the often astute and valuable commentary on the unsavory direction of English football, Ted Russo isn’t over the pond yet.
At its core, the show isn’t about football, it’s about relationships, camaraderie, and camaraderie. Throughout his first two seasons, fans grew closer to the character as he dealt with personal and professional matters. Dani Rojas (Christo Fernandez) overcomes the “Yips” case and Roy Kent (Brett Goldstein) is a Manchester-based character. United legend Roy Keane — overcoming footballer’s fears after retirement.
The second season also effectively explores the uncomfortable realities of European football regarding ownership and sponsorship deals, putting the spotlight on global organizations worth trillions of dollars and their unfavorable practices of sponsoring football clubs. I guess. On the show, Sam Obisanya (Toheeb Jimoh) refused to promote the fictitious airline Dubai Air. This was after his father, in an advertising campaign, expressed his disappointment at the airline’s relationship with multinational petrochemical company Sericium Oil. , devastated Obisanya’s native land in Nigeria.
As a British viewer, these topics continue to be some of the most interesting topics explored on the show. He refused to wear the club’s jersey as long as it was sponsored by “Wonga.com”, an anti-business. faith. More recently, alleged ties between Newcastle, Manchester City and French giants PSG with Qatar and Abu Dhabi prompted states, particularly those with poor human rights records, to enter the game to sanitize their reputations. It dominates the modern debate as to whether it should be allowed. As sports washing.
But while Ted Russo billboards grace the skylines of New York City and Los Angeles, the UK has only a niche audience. platform to highlight social injustice. Last week’s fiasco.
According to data from the Broadcasters Audience Research Board (BARB), a British television ratings agency, Ted Russo has never ranked among the top 50 shows in the country. For context, Love Island frequently ranks among the UK’s most popular shows, and his US comedy shows Friends, Brooklyn Nine-Nine, and New Girl are still airing new episodes. Despite their stiff upper lip reputation, people in the UK appreciate their light-hearted humor as much as their American cousins.So why isn’t Ted Russo a hit?
Most clearly, the UK public has yet to throw themselves into a streaming channel like the US. Conventional cable TV is in his 56% of UK households, the rest is free TV (over 70 channels and 15 radio stations are available free of charge to anyone with a TV license) . Streaming services, with Netflix in 52% of homes, continue to make progress with Amazon Prime Video, NOW TV (Sky streaming service), and Disney+ to complement TV subscriptions. According to BARB data, Apple TV+ has relatively few followers, with only 8.7% (1.69 million) households subscribing to online streamers, a smaller number than Netflix (17.15m) and Prime Video (13.12m). It is Without Apple TV audiences, Ted Lasso can’t replicate his mainland success in the UK
Beyond the issues surrounding access to the show, there’s also the desire to watch.In a country proud of its football heritage and ‘proper’ football fandom, gleefully ignorant Americans are turning to British clubs. and has charmed his way to acceptance.While he remains grossly unqualified for his job, it is not something that old-school English football fans would bother to seek out.
Apple TV+’s target demographic may not be the flag-hoisting, Stella Artois-sipping, “resisting modern football” brigade, but most British football fans fall in between that and Ted Lasso’s middle class. I have. The success of the American sitcom has shown it to be a significant market for harmless American humor, but Lasso too often strays into the ridiculous.
The language used in the show may also contribute to the lack of support from the British public. increase.
“It’s a draw, it’s not a draw,” moaned the wretched Briton, who came into his first season at the height of the pandemic, to his TV. For many football fans across the often-occupied pond, just hearing a British voice refer to “tie” and “roster” might have been enough to lose subscribers.Apple TV still , Forever — even if changes were made to appeal to a wider American audience.
And it’s not just football language that doesn’t hit British audiences. Seeing a British actor stroll down a cobbled street referencing “parking” instead of “parking” is not uncomfortably bizarre and unnecessary. American audiences understand that British vocabulary is different, so for authenticity, correcting language can help cross cultural divides.
But seven years after the Briton mocked Bradley for referring to “penalties” and “road games” at a press conference, the move to integrate America into global football discussions continues to grow.Jesse Marsh has become his second American head coach in the Premier League, replacing Marcelo Bielsa at his United at Leeds, with the inevitable upcoming ridicule and Ted Russo’s bibliography His unveiling warmed him to supporters.
Marsh said of the British view of football in America, “I think it’s probably biased”. “I don’t know if Ted Russo helped. I didn’t watch the show, but I get it. People hate hearing the word football. I’ve been a professional football player ever since. I’ve been using the word football and I think more and more states are adapting to how the game is played in England, how it’s connected to this league, how it’s connected to the culture of this sport in this country.”
He was sacked less than a year after taking office, but was soon in talks with Southampton for another Premier League job, reflecting the respect he earned for his touchline at Elland Road. UK football fans are now keenly aware of the growth of men’s football in the US, with more than half of the USMNT World Cup teams having played in the UK at some point in their careers. An increasing number of Premier League clubs, such as Manchester United, Liverpool, Chelsea and Arsenal, are owned by Americans.
As Americans become more and more common in English football, you might think that it only helps the appeal of shows like Britain’s Ted Russo. It took place in the season, but there seemed to be no backlash from the supporters as AFC Richmond were relegated from the Premier League to the Championship. . A comedy show needs a pause in disbelief, but the reality is that a recently relegated team will be in a “tie” for seven games in a row and managers will not be under serious pressure from their supporters. Just ask Dean Smith, who was sacked by the club in his fifth place in the Championship and play-off places after experiencing relegation at Norwich City. For context, Smith led Norwich to his sixth win in a row, having been called out three months earlier.
The circumstances in which owner Rebecca Welton, played by Hannah Waddingham, buys the club are ridiculous, but neither is the reality that fans of an English football club would allow the club’s fortunes to be deliberately destroyed. Supporters of the league’s ‘Big 6’ clubs protested the proposed separation of the European Super League, which will feature 12 of the largest clubs on the continent in April 2021. The Chelsea Supporters Trust called it the “ultimate betrayal” and a decision made “without consideration for our loyal supporters, our history, our future and the future of football in this country”. Fierce expressions of dissatisfaction prompted these clubs to withdraw within 48 hours and plans were shelved indefinitely.
Yes, Richmond AFC earned promotion in Season 2, but never got there.
It’s clear that Ted Lasso’s primary focus isn’t on British audiences, and the show remains one of the most popular series in the United States, achieving something the sport itself has yet to achieve. It’s about bringing football to the masses. Perhaps it wouldn’t have been as successful without the seemingly unnecessary American English to appease its native-language audience, but for authenticity, the series did much more as the sport grew. States that can be done.
The true success of British television and music is often measured by its ability to enter the US market, but that is not always the case for US shows in the UK, even if it is about UK football. .