L.It’s been over a month since then Argentina Won Qatar World Cup 2022Albiceleste will defend his title at the co-hosted 2026 World Cup. Americathey have already benefited financially from the upcoming major tournament.
of United States Soccer Federation (USSF) We were able to renew all our existing sponsorships, including Nike, Volkswagen and Deloitte.
Meanwhile, the new format, state-of-the-art stadiums, and growing interest in the sport at home make the next World Cup a great business opportunity.
The World Cup will return to North America in 2026. America, Canada and Mexico as a host country.
US Soccer, which celebrated a historic year in 2022 with a pay parity agreement between the men’s and women’s national teams, has already invested in a new president, a new legal director and a new commercial director.
The elite team has already signed a million-dollar deal with Turner Sports, part of Warner Colossus, for the rights to broadcast the US national team’s games in English.
In recent months, US Soccer has signed brands including Nike, Volkswagen, Deloitte, Chipotle, Allstate and Anheuser-Busch to work together for the 2023 Women’s World Cup and 2026 Men’s World Cup. tied.
The Federation once again has bargaining power in key areas such as media rights, sponsorships and consumer goods. We believe that by using the World Cup as an incentive, the USSF will take a big step forward both economically and sportingly.
Biggest World Cup Ever
FIFA plans to introduce a new format with 48 teams instead of 32Meanwhile, there is a distance of 5,000 kilometers between Vancouver, the northernmost venue, and Mexico City, the southernmost city.
The distance between the 16 venues (11 of which are in the United States, 2 in Canada and 3 in Mexico) is very long, making Mexico the first country to host three World Cups after 1970 and 1986.
“When the players come here for the World Cups in the United States, Canada and Mexico in 2026, they will see the level of facilities and want to stay here. There is a step to attract stars.” Alfonso MondelloMLS Sports Director.
American soccer foothold
upward growth of MLSCurrently attracting not only stars in decline, but also young talents looking for a springboard to showcase their talents, the national team’s good performance in Qatar has seen a fever in a country that has already caught its passion for football. caused
“The US experience in Qatar will be key in 2026,” he said. Alejandro Bedoya,captain Philadelphia Unionin a recent interview with EFE.
“They will play big at home and hopefully reach the World Cup final.”